Donald Watson's profile

State of Florida Blue Angels License Plate

State of Florida Blue Angels License Plate
The state of Florida Blue Angels License plate was designed in collaboration with E.W. Bullock, a local advertising agency and long time partner of the Museum. The license plate showcases the Navy's flight demonstration team, the Blue Angels. The plate was designed for the Naval Aviation Museum Foundation and can now be seen on over 5,000 cars in the state of Florida. 

I designed all promotion material including print, digital and social media files that went along with the release of the license plate. From billboards, postcards, flyers, mailers, retractable banners, social videos and outreach events. 

Retractable Pull Up Banner
The retractable banners were designed to be distributed to pass and tag collection offices in the state of Florida. 
Rack Card
The rack cards were designed to be distributed at pass and tag collection offices in the state of Florida along with outreach and trade show events that I participated in. 
Postcard
The license plate postcard was designed and distributed as a mailer as a mailer informing Florida residents that the first three thousand purchasers would receive a Blue Angels and Naval Aviation Museum Foundation Commemorative Coin.
Billboards
The billboards were designed as part of the campaign with a strong call to action and bold message. The billboards were designed in many different sizes for various boards including digital and vinyl. 
Social Video
The promotional video was used on social media, local and regional TV spots, as well as in pass and tag offices throughout the state of Florida.
State of Florida Blue Angels License Plate
Published:

State of Florida Blue Angels License Plate

Published:

Creative Fields